Remington Square III

Stream Houston
Landlord Representation Marketing
Within 31 months of delivery, Stream completed seven new deals, totaling 182,811 rentable square feet (rsf) to bring, Remington Square III to 91.2% leased, comparatively in a submarket with 25% vacancy.
PROVEN PERFORMANCE
  • Situation

    • Stream partnered with SunLife to build Remington Square III, totaling 200,552 RSF, which delivered during the 2015 market downturn.
    • Submarket vacancy was 25% at the time of delivery. Within that submarket, two similar buildings in class and size were completed and delivered at the same time.
  • Action

    • Market Knowledge: Delivered superior market research, deal comps and data to provide ownership with actionable data.
    • Communication: Through effective and timely communication, Stream developed trust with ownership to discern every deal and effectively win new deals.
    • Marketing: Executed a cost-effective marketing campaign to introduce Remington Square III to the market. The campaign included branded marketing materials, email blasts and broker outreach.
    • Relationships: Developed a comprehensive broker networking strategy to identify deals in the market and aggressively chase deals in competitive buildings with a favorable leasing plan.

Results

  • Within 24 months of the first signed lease, Stream executed 7 deals with new tenants totaling 182,811 RSF.
  • Stream increased building occupancy to 91% in 31 months, while the two buildings that delivered during same development cycle only achieved 23.3% and 32.8% leased

Brokers Involved

Brad Fricks
Senior Vice President
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