The first critical step in Stream Realty’s leasing approach is a thorough analysis of the market and the property to identify an appropriate target tenant profile and define a clear competitive position.

Armed with this understanding, we develop and implement an integrated program that will generate maximum results for our client. Key components include:

• A comprehensive promotional program (including direct-to-tenant marketing and tenant rep relations)
• Relevant and economical improvements to the building itself
• An appropriate pricing strategy to maximize profitability