Adams Golf

Situation

A long time corporate resident of Plano, Texas, Adams Golf splashed onto the golf scene with the invention of the Tight Lies fairway wood in the late 1990s. After a successful period of growth and product line expansion, the company was purchased by the Adidas Group in June of 2012.
The acquisition positioned Adams for exponential growth in both the United States and international markets. The brand-conscious company desired to enhance its image and pursue significant growth in both headcount and production. It was important to find a facility that was flexible enough to handle its near term growth without handcuffing them to a long term financial commitment.

To allow for a full range of alternatives to consider, Stream started the facility search approximately 18 months prior to the expiration of two existing lease obligations. Adams evaluated build-to-suit campus scenarios, existing consolidated lease options and a renewal of its current leased facilities.
Stream leveraged the community economic development groups for tax abatement and other economic incentives. Utilizing an architectural team, consultants and internal resources, Stream and Adams performed a thorough analysis of headcount projections, departmental space needs and revenue forecasting to model and formulate a real estate plan.

Following an in-depth analysis, the group determined that the best course of action was to renew the current facilities, re-brand the environment and evaluate the course of the fast growing business at a later date.
Stream worked with two different owners to negotiate favorable rental structures and retrofit allowances. Adams renewed its 65,135 square foot headquarters facility at 2801 E Plano Parkway and its 52,983 square foot distribution facility at 2800 Technology Drive.

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