Professional Experience
Alejandro Capriles serves as Strategic Marketing Manager for Stream Florida. In this role, he supports brand growth and business development by executing marketing strategies that align with Stream’s vision and bring value to stakeholders and clients. A cross-functional collaborator, Alejandro leads marketing initiatives across pursuits, digital campaigns, property marketing, and client-facing events. He approaches each project with a deep understanding of market dynamics, combining data-driven insights with a high standard of visual storytelling to strengthen the Stream brand.
Prior to joining Stream, Alejandro held senior marketing roles working alongside operations and leadership teams to build and promote a variety of commercial and hospitality concepts. He played a key role in driving growth through local partnerships, digital marketing, loyalty and rewards programs, and activation marketing.
Alejandro brings a unique background in marketing operations and technology adoption, implementing tools and processes that improve communication and enhance engagement. With experience supporting both corporate and on-the-ground teams, he excels at creating scalable marketing systems rooted in empathy, creativity, and executional excellence.
Education
- Bachelor of Business Administration in Marketing, Florida International University