Merge – Westminster, CA

Merge

Westminster, CA

Completed 47,212 sf of new leasing and 22,284 sf of renewals in 90 days, increasing occupancy to 84% immediately after renovations were completed.

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SITUATION

  • Merge (previously named Avalon Center) had a reputation of lacking amenities and identity.
  • Two of the largest tenants, comprising of a full floor each, had recently vacated the project upon lease expiration.
  • The property lacked curb appeal and was in need of an exterior refresh, lobby renovation and elevator cab remodel.

ACTION

  • The building was repositioned and rebranded to Merge, giving the building an identity and making it a destination where tenants wanted to be.
  • Implemented low-cost, high-impact renovations in the lobby including painting, flooring, feature walls, furniture, lighting and artwork. The elevator cabs were also modernized. High-end renovations immediately gave Merge an appearance that was reflective of its competitive set.
  • The exterior repainting increased freeway visibility.
  • Replaced the monument sign at the entrance of the project.
  • Executed a cost-effective marketing campaign to reintroduce Merge to the market. The campaign included branded marketing materials, email blasts, a new website, and cold calling tenant rep brokers.
  • Converted a full floor into a multi-tenanted floor, complete with three spec suites and an executive patio.

RESULTS

  • Merge is now positioned as a destination and an accessible building catering to tenants with a work force in both Orange County and Los Angeles.
  • Increased occupancy from 42% to 84% leased within 90 days of the completion of renovations.
  • Added over $25,000,000 of value to the property.