According to a 2023 article by Sprout Social, 94% of business leaders agree that social data and insights have a positive impact on building brand reputation and loyalty, allowing brands to connect with their audience on a more personal level by creating authentic and lasting connections that can withstand both good times and bad. In our first episode of the second season of “After Hours”, Managing Director Mike Adams peppered Strategic Marketing Director Marissa Rupert and Strategic Marketing Manager Brittany Kowalski with questions pertaining to their experiences developing savvy social marketing campaigns. The 30-minute conversation spans topics ranging from partnering with social influencers to enhance audience reach, to creating engaging video content for team and property amplification, to staying on top of the latest social media trends. Along the way, the trio also shared tips on maintaining work/life balance as new parents in the fast-paced, deadline-driven industry of commercial real estate.
One of the biggest takeaways is the importance of local Marketing teams and brokers partnering together for success when it comes to driving creativity in the social media arena. Building trust and gauging comfort levels with material is key, as well as the sharing examples of social campaigns that performed well in Stream offices across the country. It just starts with dipping your toe in and testing the waters! Click on the video below to listen to the full podcast.
About After Hours
After Hours is a podcast/video series that captures the perfect balance of candid conversation and deliberate discussion between Stream Realty Partners’ professionals. The series will share stories from our team members on topics ranging from career growth and workplace strategies to personal milestones and passion projects. New episodes will drop once a month through 2024, so follow us on LinkedIn, Instagram, Twitter, and Facebook for details.
